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UMass MBAMBA講師 Eunsang Yoon
Eunsang Yoon / MEI Department Professor
RESEARCH INTERESTS
New product planning, Global market entry, and Sustainable marketing
New product planning, global market entry, sustainable management and information technology applications to marketing planning. The articles of Professor Yoon have appeared in Management Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business-to-Business Marketing and other business journals.
BIOGRAPHY
I received BA from SNU, MBA from U. of Georgia, and Ph.D. from Penn State U. Having taught at Auburn U, I am currently a professor of marketing at UML.